Luxury Experience
Shaping Excellence Together
Welcome to The Luxury Alliance
At The Luxury Alliance, we are redefining the luxury retail experience. Our platform brings together the world’s foremost luxury experts, innovative technology leaders, and seasoned retail professionals. Together, we address the evolving needs of luxury customers in an ever-changing marketplace, ensuring that your brand not only meets but exceeds customer expectations.
What is The Luxury Alliance?

Strategic Partnership
In a world where customer preferences are constantly shifting, we unite top-tier luxury experts and leading technology specialists to enhance customer experience through collaboration. Our network fosters an environment where innovative ideas and best practices flourish, enabling your brand to stay ahead of the competition.

Global Retail Network
In a world where customer preferences are constantly shifting, we unite top-tier luxury experts and leading technology specialists to enhance customer experience through collaboration. Our network fosters an environment where innovative ideas and best practices flourish, enabling your brand to stay ahead of the competition.

Complimentary Team
Our dedicated team is composed of seasoned professionals with extensive experience across more than 50 prestigious brands. By leveraging this diverse expertise, we deliver tailored and innovative solutions that drive results. We focus on collaboration and support to ensure that your brand thrives in a competitive landscape.
Common Retail Challenges
Sales Targets
Are you struggling to meet sales targets in an increasingly competitive market?
Customer Satisfaction
Are long wait times and a shortage of qualified staff affecting your ability to deliver an exceptional experience?
Brand Reputation
Poor representation and inconsistent service can damage your reputation and impede growth.
We recognize these challenges and are here to help you overcome them with customized solutions.
Our Solutions
Tailored Training and Coaching
Our network is composed of more than 500 consultants, strategically positioned across 12 countries.
At the forefront of luxury retail industry
Our efforts involve training 100.000 professionals per year, fostering skill development and growth.
Global Training Scalability
Our technology empowers global CX for retailers via e-learning platforms and in-room training.
Our aim is to help you build strong, cohesive teams that align with your brand vision, enabling you to consistently exceed performance expectations.
Unlock the Full Potential of Your Luxury Business
At the heart of our strategy is the Global Luxury Experience Business Model developed by Eddy Blanchet. This comprehensive approach aims to elevate the luxury industry through strategic integration of brand, talent, and client dynamics.
How It works:
- Talent Development: We focus on cultivating leadership, nurturing creativity, and fostering an innovative culture within luxury firms
- Client Engagement:Our emphasis on personalized experiences helps you understand consumer preferences and leverage technology for seamless interactions.
- Brand Alignment: By aligning your brand, talent, and client pillars, we empower organizations to achieve higher performance and customer satisfaction.
- Training: Our tailor-made blended learning programs focus on excellence management and luxury experience activation, ensuring your brand performs at its best.

Interactive AI-Powered Training
At the heart of our strategy is the Global Luxury Experience Business Model developed by Eddy Blanchet. This comprehensive approach aims to elevate the luxury industry through strategic integration of brand, talent, and client dynamics.
- Guided Simulations: The virtual customer mimics real customer behavior, providing realistic scenarios for practice.
- Confidence Building: Sales staff gain confidence with each repetition, learning to respond effectively to diverse customer needs.
- Enhanced Sales Ability: Our virtual customer specifically aids in selling high-end products, such as watches and beauty items, ensuring your team communicates with expertise.
Utilizing cutting-edge technology from our partner, Retorio, this training tool revolutionizes the way luxury sales teams learn and adapt.
Why Choose Us?
Unique Expertise
Our team consists of industry leaders who are not merely consultants but recognized experts with a proven track record in luxury retail. We understand the nuances of the luxury market and provide insights that can only come from years of experience.
Innovative Approach
We are pioneers in integrating behavioral AI with luxury retail strategies, ensuring that you benefit from the latest advancements in technology. Our expansive network includes esteemed scientists, seasoned luxury professionals, and technology innovators, all focused on one goal: your success.
Success Stories
Learn from our partners who have successfully transformed their customer experience and sales strategies. Our case studies showcase how our unique approach has empowered brands to lead in the competitive luxury market, delivering measurable results.
Exclusive Insights
Gain exclusive access to market analysis, trend forecasts, and expert commentary that keep you ahead of the curve. Our insights help you navigate the complexities of the luxury landscape, enabling you to make informed decisions that drive growth.
Real-World Use Cases
Explore practical applications of our strategies and solutions, demonstrating the effectiveness of our unique approach in luxury retail. These use cases provide valuable lessons and insights that can be applied to your own business operations.
Global Training Scalability
Our network consists of over 500 consultants strategically positioned across 12 countries. We are committed to training 100,000 professionals annually, fostering skill development and growth within the luxury retail sector. Our scalable training solutions adapt to your unique needs, ensuring that your teams are equipped to meet the demands of a dynamic market.
Our Esteemed Partners
We collaborate with industry leaders to deliver exceptional value:

Luxury Experts
Focusing on the human dimension and digital innovation, they activate human capital as a competitive advantage.
Learn more
Retorio
Pioneering professional development with AI coaching to ensure consistent and high-quality customer interactions.
Learn moreWho's behind it?

Christoph Kunz
At rpc, we are deeply rooted in the retail industry, born from a commitment to transform and elevate retail experiences globally. With a strong local presence in our worldwide offices, we pride ourselves on understanding and adapting to diverse cultures and buying behaviors. This local insight, combined with our global reach, enables us to effectively support and drive success for luxury brands across various markets.
By teaming up with the world's leading luxury experts within The Luxury Alliance, we are dedicated to delivering exceptional luxury experiences on a global scale.

Eddy Blanchet
Eddy Blanchet, founder of Luxury Experts, is a leading authority in Luxury Experience Consulting and Brand Management. He teaches Luxury Retail and Experience Management at San Diego & Bangalore University and MBA ESG Paris Business School, with guest lectures at INSEAD and HEC.
His consultancy team advises top luxury and premium brands, providing leadership excellence support. He mentors startups at L’Escalator Publicis and Station F in Paris and is a sought-after keynote speaker on Luxury, Business Excellence, and Experience Management. As a founding member of The Luxury Alliance, Blanchet is pivotal in shaping the future of luxury.

Thierry Bouretz
At rpc France, one of our main insight is deep know-how and long experience in coaching and training People. We believe People are the the first asset of “The Transformation” by developing soft skills and emotional intelligence, and creating new sales approaches to support business and elevate customer satisfaction.
With our expertises of Luxury or Premium brands and retail network management, we deliver concret plans and actions, innovative trainings and coachings specifically designed with our clients, thanks to The Luxury Alliance team.

Patrick Oehler
As the Luxury Alliance, we help you elevate your brands, by elevating people.
Picture this:
Every qualified pilot needs to practice with a flight simulator. Retorio is the flight simulator for your sales and service team.
Now, you can scale your impact, ensure high-quality customer interactions, and achieve customer experience excellence - all accelerated with AI.

Francis Srun
With over 20 years of experience in Luxury Retail at C-Level, with prestigious brands Piaget, Boucheron, and Ralph Lauren, Francis is also the proud author of 2 bestsellers devoted to Luxury Retail Selling: Luxury Selling (Palgrva, UK) and « Vendre le Luxe » (Eyrolles, FR).
His motto is « To sell more, you need to sell better. »
In Luxury, there is no room for improvisation. Everyone in your team needs to be prepared to succeed on each client visit. I developed selling methods based on the Brand’s customer psychology and with adapted, concrete relational techniques and an effective training plan.
Our impact at a glance
How Retorio drives business impact
15+
Enterprise clients
working with retorio
+7%
Revenue increase in 4 months
800.000€
Cost savings
+14.6%
Sales quota increase
+67%
Improved customer centric skills
+58%
Improved communication effectiveness
+16%
Improved application of knowledge